Walk into SHOT Show with a price list every dealer can import. 10 Founding spots
FOR SHOOTING-SPORTS AND COATINGS MAKERS WHO SELL THROUGH DEALERS

Every dealer lists your whole line, at the right price, the day you change it.

Send us the spreadsheet you already keep. Get back a dealer price list, a print-ready catalog, an image pack, and import files for your dealers' WooCommerce, BigCommerce or Shopify store, with your MAP built in.

  • MAP on every price list and carried into every import file
  • Dealers import with the tools their store already has; nothing for them to install
  • $3,000 a year, less than one designer-built catalog
Get 25 of my products dealer-ready, free

Send your current price list. We send back 25 SKUs as import files for your dealers' stores, plus a list of what your dealers can't import today.

Northfork Leather Co. · Dealer Price List 2027 CONFIDENTIAL
SKUDescriptionDealerMAPMSRP
NFL-IWB-G19-BLKIWB Holster, G19, Black$38.00$64.99$74.99
NFL-IWB-G19-BRNIWB Holster, G19, Brown$38.00$64.99$74.99
NFL-OWB-P365-BLKOWB Holster, P365, Black$41.00$69.99$79.99
NFL-BELT-38-BLKGun Belt 1.5", Black, 38$29.00$49.99$59.99

Page 1 of 14 · Images: see shared folder · UPCs on request

woocommerce-import.csv · 1 upload
a dealer's store · Holsters › IWB
NFL-IWB-G19-BLK-1.jpg
IWB Holster, G19, Black
$64.99 AT MAP
Black Brown
SKU NFL-IWB-G19-BLK · UPC 012345678905
Sample data. Northfork Leather Co. is a fictional maker.

Clean your product data once. Sell it everywhere.

Most makers sell direct now too. The same dataset feeds your own store, every dealer's site, your distributors' new-item sheets and your printed catalog. Fix a spec once and it's right everywhere.

your store every dealer's site distributor new-item sheets printed catalog
THE PROBLEM

Your product data lives in five places

PRICESin a spreadsheet
SPECSin a PDF
IMAGESin a folder
VARIANTSin someone's head
MAPon page two of the price list

Every year you pull it together for the new price list. Then every dealer pulls it apart again and types it into their own store.

Some get the price wrong. Some skip the products with variants. Some never list you online at all.

"Please provide me with an 'importable' Excel spreadsheet."
What dealers have been asking manufacturers for, for years
WHAT YOU GET

One dataset. Four files. Every dealer.

products.xlsx

Your product dataset

Every SKU, variant, UPC, spec and image tied together in one place you control.

dealer-price-list-2027.pdf

Dealer price list

Wholesale, MAP and retail, laid out and print-ready. Regenerated whenever you change a price.

line-sheet-2027.pdf

Line-sheet catalog PDF

The same products with images, ready to email or print.

woocommerce.csv · bigcommerce.csv · shopify.csv

Store import files

WooCommerce, BigCommerce and Shopify. A dealer uploads one file and your line is on their site, with MAP pricing and images attached.

images/NFL-IWB-G19-BLK-1.jpg

Image pack

Every product photo, named by SKU.

one private link

Dealer download page

One private link for your dealers, always current.

MAP

A MAP policy dealers can follow

Most MAP problems start with a dealer typing your price in by hand. When every dealer imports the same file, the advertised price is right on day one, and you keep a dated copy of exactly what you sent them.

TYPED BY HANDIWB Holster G19 Blk
$59.99UNDER MAP
IMPORTED FROM YOUR FILEIWB Holster, G19, Black
$64.99AT MAP
Price list v2027.1 · published Jan 6, 2027 · sent to 48 dealers · sample record
HOW IT WORKS

Three steps, and the second one is ours

  1. 1

    Send what you have.

    Spreadsheets, PDFs, image folders.

  2. 2

    We map it once.

    Your columns, your variants, your MAP tiers, set up during onboarding.

  3. 3

    Change a price, click generate.

    New price list, catalog and import files, live on your dealer page in minutes.

Is this for you?

FOR YOU IF
  • You make shooting-sports products or coatings and sell through FFL dealers or distributors
  • You have somewhere between 50 and 2,000 SKUs
  • Your dealer price list is a PDF you rebuild every year
  • Dealers ask you for images, UPCs or a spreadsheet more than once a month
NOT FOR YOU IF
  • You sell only direct to consumers
  • You already run Salsify or Syndigo
PRICING

Less than one designer-built catalog

Designer, multi-page catalog$3,000–$10,000+
Plytix with feeds and PDF add-ons~$12,000 / yr
Listwell$3,000 / yr
$3,000 a year + $500 setup
  • Unlimited regenerations
  • Import files for every dealer, on WooCommerce, BigCommerce or Shopify
  • Price list, line-sheet catalog, image pack and dealer page
FOUNDING 10 The first 10 manufacturers get their dealer kit live before SHOT Show (Jan 19–22, 2027).
Get 25 of my products dealer-ready, free

Built by someone who's done it by hand

I'm Ryan Edick. I've spent years on both sides of the dealer counter: getting products into dealers' hands, and loading supplier price lists into online stores one SKU at a time because nobody sent a file we could import. This is the tool I wanted both times.

Questions makers ask

Do my dealers need to sign up for anything?

No. They download a file from your dealer page and import it with the tools their store already has.

My data is a mess. Some of it's only in PDFs.

That's what setup is for. Send what you have.

Which platforms?

WooCommerce, BigCommerce and Shopify. Tell us what your dealers use and we'll add it.

My dealers get us through a distributor feed.

The same dataset produces a clean new-item sheet for your distributors, so what reaches dealers through them is right too.

Is this a designed catalog?

It's a clean, branded line-sheet catalog and price list generated from your data. Fully designed catalogs come later.

Who sees my wholesale prices?

Only the dealers you give the link to.

What happens after year one?

It renews at $3,000. Cancel before renewal and keep every file you've generated.

Your dealers are typing your price list in by hand right now.

Free. No call needed. Files back within two business days.

You get: 25 SKUs as WooCommerce, BigCommerce and Shopify files, and a one-page list of what your dealers can't import today (missing UPCs, images under spec, variants without SKUs, MAP not stated).

PDF, Excel or CSV, up to 25 MB. Images can come later.